New partnership helps wireless providers deploy BCID

Combined expertise enables wireless service providers to rapidly deploy Branded Calling ID^™ services

ATLANTA, CHICAGO, and GREEN BAY, April 3, 2025 — Associated Carrier Group (ACG), TIP Solutions, and TransNexus today announced their partnership to simplify and speed the deployment of branded calling services by wireless providers.

Branded Calling ID (BCID) is an innovative new ecosystem launched by CTIA — The Wireless Association that restores trust in the public telephone network. BCID is an open ecosystem that leverages existing STIR/SHAKEN infrastructure to display an organization’s calling name, logo, and call reason on the handset of the called party.

The BCID ecosystem enables wireless and wireline service providers to earn new revenue from originating and terminating branded calls.

“Branded calling is the biggest new revenue opportunity for wireless service providers since roaming,” stated Russ Lipinski, President of ACG. “Enabling our members to earn new revenues from branded calling is an important priority for ACG. We have the expertise to help our members with BCID deployments from IMS integration to handset configuration.”

“In addition to new revenue generation, we think the improved customer experience for the enterprise and the consumer is the big game changer from BCID,” says John Braun, Chief Executive Officer of TIP Solutions. “We have large enterprise customers who need to speak with their customers, but nobody answers the phone. Branded calling fixes that problem. When a customer sees the logo of a branded call, they know it is a special call. It is a great user experience and leads to longer talk times, not just better call completion rates.”

“Every public communications channel, including email, messaging, and voice, is overrun by scammers,” says Jim Dalton, Chief Executive Officer of TransNexus. “The BCID ecosystem is a powerful innovation with safeguards that enable trusted calling and ensure that bad actors will be swiftly removed from the ecosystem. There is nothing else like BCID in the communications world and we are excited about providing carriers with the secure STIR/SHAKEN technology required by BCID.”

BCID^™ is a service mark of CTIA — The Wireless Association.

About ACG

ACG is a group of Tier 2 and 3 mobile network operators and resellers focused on reducing costs for their members by aggregating the purchase volume of the combined membership. This aggregation assists in negotiating the costs of goods and technology and increases access to mobile devices.

ACG also tests and approves devices as a group, allowing OEM and ODM partners to more efficiently deploy their internal resources, ultimately resulting in lower costs to the group. ACG is a legal entity that allows the opportunity to share technical data among members, which all members agree is invaluable to day-to-day operations. Learn more at associatedcarriergroup.com.

About TIP Solutions

TIP Solutions, Inc. is a Chicago-based company building patented applications and technology for the smartphone industry.

TIP realized that the mobile phone call hadn’t evolved with today’s lifestyles. So… we built new and efficient technology to tackle the communication problems that we face every day. TIP stands for “Technology In Progress”. That’s what we do and there’s no stopping us! Visit tipsolutions.com/branded-calling for more information.

TIP Solutions is an authorized BCID Onboarding and Vetting Agent.

About TransNexus

TransNexus is a leader in developing innovative software to manage and protect telecommunications networks worldwide. The company has over 25 years of experience in providing telecom software solutions including toll fraud prevention, robocall mitigation and prevention, CDR and call analytics, advanced call routing, billing support, STIR/SHAKEN, and branded calling.

TransNexus is an authorized BCID Signing Agent.

Contact us today to learn more.