FCC proposes new SHAKEN caller identity rules

The FCC has proposed new STIR/SHAKEN rules to improve the caller identification information presented to callers. Let’s have a look.

Rules highlights

Here are the key provisions of the proposed rules:

  1. Require originating service providers to put verified caller information into the SHAKEN PASSporT for calls it authenticates with a full A-level attestation.
    • Verified caller name would be the minimum requirement.
    • Other caller information, such as brand logo and call reason, could also be included.
    • STIR/SHAKEN Rich Call Data capabilities would be used. This mechanism is used quite successfully by Branded Calling ID™ (BCID), for example.
  2. Require terminating service providers to transmit verified caller information to consumers’ handsets whenever they transmit to the handset an indication that the call received an A-level attestation.
  3. Require gateway providers to mark calls that originate from outside of the United States.
    • Non-gateway intermediate providers must pass unaltered to subsequent providers this foreign origination indicator.
  4. Voice service providers that use reasonable analytics to block calls must use the foreign origination indicator as a factor in their analytics.
  5. Require terminating service providers to transmit to called parties an indicator that a call originated from outside of the United States.

The proposed rules would also seek to update or remove various robocall rules:

  • Call abandonment rules
  • Company-specific Do-Not-Call rules
  • Robocall caller identification rules
  • Consent revocation rules
  • Fraud alert call rules.

The Further Notice of Proposed Rulemaking (FNPRM) is a 44-page document, with many questions asking for comments and proposed methods to accomplish the objectives.

The Commission has scheduled a vote on this FNPRM at its October Open Meeting on October 28, 2025. At the time of this blog post, however, the Commission had suspended most operations due to the partial lapse in government funding.

Branded Calling ID™ is a model

BCID has emerged as a powerful branded calling service framework. It’s based on non-proprietary industry standards that leverage STIR/SHAKEN and Rich Call Data.

This ecosystem enables enterprise organizations to send independently vetted caller ID information. Because of this vetting, Terminating Service Providers can trust the caller ID information and feel confident in sending it to display on their subscribers’ handsets.

The Commission’s proposed rules for caller identification extend beyond enterprise call branding scenarios to include all calls authenticated with a full A-level attestation. Although the use case is much broader, the use of Rich Call Data in STIR/SHAKEN is similar.

In our view, BCID demonstrates that the Commission’s proposed rules for caller identity presentation are viable.

BCID™ is a service mark of CTIA — The Wireless Association.

A woman at the window is looking at her phone

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