Reassigned Numbers Database cost-benefit
Subscriptions to the Reassigned Numbers Database (RND) can be expensive for high volume callers. However, the cost of not using the RND can be much higher. Here’s why.
The Reassigned Numbers Database
The Telephone Consumer Protection Act (TCPA) restricts organizations from calling consumers who have not given prior consent.
What happens if the organization calls someone who has changed their phone number? The call could go to someone else to whom the telephone company reassigned the number.
The RND was put in place to prevent this. Callers avoid TCPA jeopardy by checking that the number has not been reassigned since the consent date established for their relationship with the consumer. For example:
- Company ABC receives consent from Alice to call her at 201-555-1212 on January 1, 2021.
- Alice discontinues phone service with that number on November 1, 2021, and starts using a new number.
- The phone company reports to the RND that it disconnected service for that phone number in the following month, with a disconnect date of November 1, 2021.
- If Company ABC wants to call Alice, it should first check the RND for number 201-555-1212 and consent date January 1, 2021. The RND would respond with Yes, which means that service was disconnected, and possibly reassigned, after that date. Company ABC should not try to call Alice at that number, else they would be in legal jeopardy for violating the TCPA.
How much does the RND cost?
RND subscriptions are priced by query volume. Price tiers range from $10/month to $35,100/month for up to 30 million calls per month.
How much can TCPA violations cost?
Eric Troutman, a prominent class action defense lawyer for TCPA cases, recently reported that a major bank faces a class action TCPA lawsuit for making prerecorded robocalls for past due credit card balances. Legal exposure could be more than a billion dollars.
Troutman explained that members of the class included people who received reassigned phone numbers. The bank was calling the wrong people, without their consent. This went on for years.
His conclusion: “For anyone questioning the value of using the Reassigned Numbers Database—stop questioning… Use the Reassigned Numbers Database. It exists for a reason.”
TransNexus is a leader in developing innovative software to manage and protect telecommunications networks. The company has over 20 years’ experience in providing telecom software solutions including toll fraud prevention, robocall mitigation and prevention, TDoS prevention, analytics, routing, billing support, STIR/SHAKEN and SHAKEN certificate services.
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