Calling Cards Represent an Opportunity for VoIP Providers
Voice-over-IP (VoIP) is a growing telecom segment, and a plethora of VoIP providers and resellers have cropped up to service businesses and consumers that are looking to lower their phone costs and provide added mobility to their calling.
While most VoIP providers quite naturally think about subscription service, usually a basket of services for a low monthly fee, not many realize that they can deliver calling card services with their VoIP solution for relatively little additional cost.
Calling cards have existed for a long time as a way to make cheap calls. And while there is little need for domestic calling cards in 2014, at least in the U.S., the market for international calling cards is still robust. While globalization has meant an ever enlarging population that wants to call friends and family in other countries, most calling plans have not kept up by offering low-cost international calling.
This, of course, is where VoIP has an opportunity. As all VoIP providers know, VoIP not only can deliver free domestic calls but also low-cost international calling by tying together IP-based calling with termination services in the destination country. This makes international calls far less than using a landline or cell phone to place an international call.
Even if a caller is not ready to switch over to a VoIP subscription, they are ready to save money on international calls through the use of a calling card. Savvy VoIP providers can therefore add to their business by developing calling card services that let those who don’t yet have VoIP still make cheap international calls.