Infinity Marketing

Infinity Marketing chooses NexOSS to increase visibility and decrease routing costs

Infinity Marketing Logo

The Challenge

Infinity Marketing is an enterprise that makes nearly 1,000,000 outgoing calls per day – roughly equivalent to the number of calls completed by the average mid-sized telecommunications carrier. They had no way to tell whether their bills were correct or if they were overspending on their telecom service.

Result

Infinity Marketing chose the NexOSS solution from TransNexus. Today, Infinity routes their outgoing telemarketing calls through NexOSS, with the TransNexus solution acting like a telecommunications switch on the network. With this set up, Infinity Marketing can choose between a several different carriers to terminate each call. The end result is that total termination costs have decreased 40% since their NexOSS deployment.

Customer Take Away

“We have reduced costs dramatically and we now have transparency as to where we are sending all of these calls.”

Case Study

About Infinity Marketing

Infinity Marketing is a marketing company, specializing in high quality lead generation. The company is known for superior customer service and a 99% customer retention rate. Infinity Marketing uses live agents to initiate calls 12 hours a day, 5 days a week, with a proprietary system capable of connecting hundreds of phone lines, ensuring that customers receive fresh and targeted leads on a daily basis.

The Challenge

Infinity Marketing makes nearly 1,000,000 outgoing calls per day – roughly equivalent to the number of calls completed by the average mid-sized telecommunications carrier, according to FCC data. Before coming to TransNexus, they had no way to tell whether their bills were correct, or whether they were overspending on their telecom service. According to Mark Adams, president of Infinity Marketing, “I like to see everything, and I don’t like leaving things to chance – and that’s exactly what we were doing.”

The Solution

Adams decided to take an innovative approach to his telecommunications network by following the example of telecom carriers and installing Least Cost Routing software. Least Cost Routing, or LCR, is the process of analyzing, selecting, and directing the path of outbound communications traffic, based on low rates. For years, telecom carriers have relied on Least Cost Routing technology to keep margins low and stay competitive. Only recently, have enterprises begun to borrow these techniques.

Infinity Marketing chose the low cost NexOSS LCR solution from TransNexus. Today, Infinity routes their outgoing telemarketing calls through NexOSS, with the TransNexus solution acting like a telecommunications switch on the network. With this set up, Infinity Marketing can choose between a several different carriers to terminate each call. The end result, according to Adams, is that total termination costs have decreased 40% since their enterprise LCR deployment.

In addition to the routing benefits, Infinity Marketing takes advantage of the NexOSS extended reporting features. NexOSS collects Call Detail Records (CDRs) at the completion of each call that passes through the Infinity Marketing network. This information is then used to create detailed call traffic and billing reports, which include information on call signaling, call success ratio, average call duration, and post dial delay.
“When I told my providers that we had deployed an LCR solution, many of them offered us lower rates,” said Adams. “Just installing the LCR software gave us an immediate return on our investment.” said Adams. “We have reduced costs dramatically and we now have transparency as to where we are sending all of these calls.”

TransNexus offers a free 90-day trial of NexOSS Least Cost Routing software to qualified customers. The trial comes with complete technical support and remote training. In addition, customers may request a complimentary LCR analysis to see the results of implementing LCR on their own data. The NexOSS trial and LCR analysis are available on the TransNexus website at www.transnexus.com.

How It Works

Diagram

  1. NexOSS creates an LCR table and pushes it out to OSPrey routing server
  2. Infinity Marketing's Optimized Lead Generation Servers route calls through OSPrey servers
  3. OSPreys use LCR table to choose least cost carrier for each call and route accordingly. If a carrier cannot complete a call, OSPrey re-routes call to the next lowest cost carrier
  4. OSPrey sends Call Detail Records to NexOSS
  5. NexOSS creates detailed CDR, call traffic, and billing reports in CDRAnalyzer